Telenor Pakistan has awarded a contract to Isobar MENA a UK based digital marketing company having its MENA office in Dubai for the development of integrated online platform that will become the anchor for a series of initiatives targeting the urban youth of Pakistan said a statement issued by Isobar.

Isobar work's with the like's of Nokia Adidas and Coca-Cola internationally is part of Aegis Media owner of the communication's agency Carat.

Isobar which develop's website's digital strategies and online media plan's on behalf of its client's has more than 50 office's worldwide.

Isobar’s Contract with Telenor Pakistan will include the development of djuice website in addition to specific apps that will integrate various online portal's and platforms including social networking website's for djuice customer's.

Usman Javaid Director Marketing for Telenor while commenting on the contract said:

Sources aware of the development told ProPakistani that this contract will not impact digital marketing agency that is working for Telenor and its Djuice brand.

We have reached out to Telenor to know more about the contract and why a foreign company was preferred over local firm's.We will update this post when we get any word from Telenor.

Telenor has been aggressively pushing its djuice brand for which it recently partnered with a Finland based firm for the development of online app and game store for djuice customer's.

Source from ProPakistani.